News & Press | Gekko Field Marketing

18 Dec 2018

Consumers want ‘real people not robots’ from retailers

ERT Magazine looks at the results of Gekko's 'Service not Sci-fi' research

13 Dec 2018

Brits want 'service over sci-fi' from retailers

The Drum looks at the study published by Gekko – ‘Service not Sci-fi’ - reveals that UK shoppers would rather deal with real people over robots or artificial intelligence when it comes to shopping.

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12 Dec 2018

Computer says no

Over 75 per cent of Brits prefer humans to self-service checkouts as we waste an ‘hour each month’ during delays and errors. The Sun looks in to the results of Gekko's 'Service not Sci-Fi' study.

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11 Dec 2018

Mortgage Solutions - "Brits still value personal touch and experience when buying products"

British people would prefer to have the human touch and experience rather than clumsy interactions with technology, according to research into the nation’s buying habits.

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10 Dec 2018

Real people not robots is what British consumers want from retailers

Marketing Communication News assesses Gekko's latest research and the opportunities for retail.

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10 Dec 2018

New Shopper Research Study from Gekko

A new study by Gekko – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping, with 81% of UK shoppers claiming the personal touch has disappeared from retail customer service

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27 Nov 2018

First steps for Mothercare: will it save the troubled brand?

In his latest article for The Drum, Dan Todaro looks at Mothercare's latest advertising campaign.

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2 Nov 2018

Tech industry reactions to the 2018 Budget

Daniel Todaro, Gekko's Managing Director, gives his opinion on Philip Hammond's third Budget as chancellor for PCR.

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31 Oct 2018

How new businesses and small businesses can fire up their retail sales and list listing

"The innovation of technology products is developing at a ferocious pace and there’s a gadget for everything and everyone these days." Daniel Todaro writes for Fourth Source.

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24 Oct 2018

How do small tech businesses fire up their retail sales?

Gekko's Managing Director, Daniel Todaro, writes for The Drum.

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